It would be a rare thing if you didn’t know the name HEINEKEN — the most international brewer with Heineken® as their flagship brand, and many other brands such as Amstel, Desperados, Strongbow and Sol. HEINEKEN is among the biggest and busiest organizations in the beverage industry.
HEINEKEN recently implemented e-Con CPQ for use by sales reps in its Dutch market. They’ve streamlined the process within a few months. Overall, 120 sales account managers are reducing the time they spend creating and updating agreements by 50+ hours per week.
“e-Con makes it easy to work with and create complex quotes and agreements in a short time frame,” says Jaap Versnel, HEINEKEN Business Analyst. “e-Con is simple to use, it’s got a great look and feel, and from the CPQ vendors I’ve seen, e-Con definitely offers the best value for your investment.”
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