Adding new products to Microsoft Dynamics AX 2012 can involve thousands of item entries and as many challenges. One mistake can lead to flawed entries, inaccurate margins, and at worst deliveries that are riddled with errors. Companies on a growth path that may be transitioning to more complex ERP need more than a fix. They need to capture increasing data volumes and extremely granular data. All data must be fed into automated systems accurately and quickly, and emerge as centralized information available to all internal teams and often external entities. And just as critical, data needs to be reusable across the entire supply chain. If you’re like BERG, that increasing load extends to adding items that lead to complete and accurate products. So here’s how one manufacturer tapped into their sales and product configurator to keep growth moving and get their focus back on track.