Royal Auping b.v. is a true expert in sleeping comfort; it’s been 125 years since they began manufacturing and selling beds. They’re also a business that moves with innovation, and are using e-Con in Microsoft Dynamics AX as a way to create products in collaboration with customers. Using e-Con’s visualization capabilities, Auping can show customers what their offering will look like as it’s being built, adding and changing options until they hit the sweet spot.

Auping-ConfiguratorThis interactive tool, along with POS capabilities, captures customer attention and fuels on-the-spot sales. As soon as a transaction is completed, the order goes directly into Dynamics AX, and e-Con takes care of creating all production documentation. Fulfillment can start in minutes. From the start, the process is so streamlined and connected it cuts back dramatically on time-to-delivery.

A broad group of people use e-Con effortlessly, from Product Data management to Finance, Formula Management and Sales. “For Auping e-Con means eliminating errors and shortening delivery times, with one integrated solution that works for our own stores and extends to franchise stores,” says Frank Scholte, Manager IT at Royal Auping b.v.

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  • Reference

    “We wanted our sales tool to generate valid selections. With the old configuration tool, we had too many cases where combinations were selected which could not be built. This is now a thing of the past, while maintaining the flexibility to handle ‘non-standard’ requirements.”

    Daniele Nardin, Head of Marketing and After-Sales-Services, CCO

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    "A major goal is to capture essential knowledge to be able to sell the best solution for our customer’s requirements and make this available for their international sales organization."

    Christoph Wilde

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    "We chose e-Con for several reasons: off the shelf integration with Dynamics 365, e-Con Studio's facility in allowing us to model our product lines in one environment, and for how easy it is to use for sales teams (via CE, portal, or FO). We also value e-Con's international clientele and network. All these things make e-Con an ideal partner for companies like Priva."

    Kees van der Kruk, Product Marketeer

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    "e-Con CPQ will help CSI understand customer requirements, quote and offer the right services, resulting in customers making buying decisions faster."

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    "Since implemented, e-Con has cut the time spent on order intake from 10 minutes to only 3 minutes, providing plenty of extra time during the typical 15-minute appointment."

    Wouter Spann, IT project manager

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    "We want to work with e-Con CPQ for many years forward because they help us to be the leader in our market"

    Tor Martin Aspholm

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    “e-Con makes it easy to create and work with complex quotes and agreements in a short time frame. It’s simple to use, it’s got a great look and feel, and from the CPQ vendors I’ve seen, e-Con definitely offers the best value for your investment.”

    Jaap Versnel, Business Analyst

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    “Internally we often use the line ‘An empty box isn’t a box’. To get to the right (custom) box/enclosure we need tools to get us those custom-made products as soon and efficient as possible. That’s the added value e-Con brings PM Komponenten.”

    Harms Jansen, Product Specialist