Auping

Royal Auping b.v. is a true expert in sleeping comfort; it’s been 125 years since they began manufacturing and selling beds. They’re also a business that moves with innovation, and are using e-Con in Microsoft Dynamics AX as a way to create products in collaboration with customers. Using e-Con’s visualization capabilities, Auping can show customers what their offering will look like as it’s being built, adding and changing options until they hit the sweet spot.



Auping-ConfiguratorThis interactive tool, along with POS capabilities, captures customer attention and fuels on-the-spot sales. As soon as a transaction is completed, the order goes directly into Dynamics AX, and e-Con takes care of creating all production documentation. Fulfillment can start in minutes. From the start, the process is so streamlined and connected it cuts back dramatically on time-to-delivery.

A broad group of people use e-Con effortlessly, from Product Data management to Finance, Formula Management and Sales. “For Auping e-Con means eliminating errors and shortening delivery times, with one integrated solution that works for our own stores and extends to franchise stores,” says Frank Scholte, Manager IT at Royal Auping b.v.

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