How marketing can benefit from e-Con CPQ
Although marketing isn’t directly involved in the quote-to-fulfillment process, they stand to gain a lot from CPQ like e-Con. Your marketing department can advantage of templates that ensure salespeople use consistent formats and brand identity. They can leverage visualization tools that bring home the value of a product. They can also take advantage of query capabilities that tell the truth and uncover new insights about customer demand across products, services, and geographies.
Promote your company’s brand with ease
A major frustration for marketing is that they spend time and money on brand identity, forms, and messaging; even provide templates. Reps often don’t use these aids or end up woking with outdated versions. Automated configuration can be a powerful tool here. e-Con can ensure your brand is used consistently as part of your quote-through-order process. With e-Con every sales rep uses the quote, order, and proposal templates and forms that marketing has developed. It’s part of the guided selling process that keeps them inside the application (though they’re getting real-time ERP information, of course). Sales uses the correct forms and templates by default, so marketing’s in charge, and can rest easy that e-Con will apply updates and changes across the board. Quotes convert to orders that are the correct layout and branding. Docs can be printed or emailed in a customer’s preferred format—PDF, Word, Excel—always correct and consistent. It’s one of those quiet benefits that’s actually quite important to marketing success.
Show concrete value for offerings with visualization
e-Con 2D and 3D visualization shows all product combinations that are possible and lets the customer see the offering being built in real time. Either a sales rep or a self-service customer can turn that image into a stronger perception of the value of the offering and all its options. Seeing is believing, so selling can be much easier. Visuals and prompts for upsells and cross-sells enable you to put more of your offerings in front of the customer.
Gain insight into customer trends for offerings across all locations
Because e-Con knows everything about the products and services you sell, produce, and deliver, it can deliver insight into trending products, specs and sub-products. Data analysis equips you to predict customer behavior and uncover new focus areas for offerings and territories.